Early Gillette Razor Blade and Wrapper

Have we gotten the Gillette razor and blade strategy all wrong?

For years textbooks have taught us about the Gillette razor and blade strategy, but have they all got it wrong?


Gillette Postal Card 1905 Front

Was King Gillette the King of Recycling?

"I am able to produce and sell my blades so cheaply that the user may buy them in quantities and throw them away when dull without making…


personna-74-tungsten-plus-pack

Personna 74 – a legendary blade

The Personna 74 blade is truly the stuff of legend, made to kill the Gillette competition it was a short lived experiment in producing a…